Generative AI’s Tipping Point: What 2025 Means for Creatives

2025 is going to be quite the wild ride for creatives. Generative AI is no longer just an emerging tool—it’s poised to dominate creative services. Platforms like Midjourney have already revolutionised how we approach visual storytelling, empowering creatives to produce consistent, high-quality imagery with speed and ease. But this is just the beginning.

Groundbreaking platforms like Runway are dispelling the myth that AI-generated video lacks control and photorealism, while Kling AI, Luma, and Sora are also reshaping what’s possible in 3D and cinematic production. These tools are driving a seismic shift, giving creators (and the public, who are embracing their creative urges) the power to achieve results that were previously reserved for master artists across all creative sectors.

This transformation is not confined to traditional media. AI is already making waves in product advertising, product shots, and fashion, from the automotive industry to apparel. Imagine platforms where you can simply upload your product, and within moments, an array of visuals tailored for different audiences and channels is ready to go. Companies like Coca-Cola have already tested the waters with AI-generated ads, and Mango has embraced AI-generated models for their campaigns, proving just how accessible and impactful these tools can be. See some examples here